Short Story, Big Picture -- February, 2024

  • Feb 28, 2024

The statement "consistency over quality" can be true, kind of, let’s talk about it.

When you are just starting out marketing your business on social media, consistency in posting content helps maintain engagement with your audience and keeps your business visible. Today’s part of the PromoEQP newsletter is a short piece to help you achieve your long-term goals, aka the big picture.

              When initially building a social media following, there can be some flexibility in prioritizing consistency over quality, however this needs to be temporary and strategic. Here’s why:

1.       Visibility and Engagement  

-        Consistently showing up on social media feeds can help increase your visibility and engagement. Even if the content is not of the highest quality, it still provides an opportunity for your audience to interact with your brand.

2.       Learning Curve

-        As a small business just starting out on social media, there might be a learning curve in creating high-quality content. It's okay to experiment and learn what works best for your audience over time. In the beginning, focusing on consistency can help you establish a presence while you refine your content creation skills.

3.       Building Trust and Credibility

-        Consistency in posting content can signal to your audience that you are reliable and committed to providing them with value. This can help build trust and credibility with your audience, even if the content quality is not perfect initially.

As your social media following grows, it becomes increasingly important to improve the quality of your content to maintain audience engagement and avoid potential negative perceptions of your brand. Therefore, while consistency may take precedence in the early stages, efforts to enhance content quality should also be prioritized as resources allow.


Brandon Pecharich, Mark8media