• Mar 28, 2024

One of the mistakes I see when companies start producing content for social media is they focus in creating a character.

Your buyers want to buy from people they know, like, and trust. How can they get to know you if you are not your authentic self on social media? Today’s part of the PromoEQP newsletter is a short piece to help you achieve your long-term goals, aka the big picture.

Marketing on social media requires the user to create content that is more than copy, consistently posted, and most of all, Authentic.

Here are some tips to remain “yourself” and avoid becoming a character:

1.      Create in places you frequent 

-          You know how you act and feel when you go to someone’s house for the first time, or when you are in a new building. When you feel comfortable where you are at, that will show in the way you deliver your message.

2.       Talk about things you like

-          “Um”, “well, I think”, & “maybe” are all ways to lose your audience. Talking about your events or situations that relate to your life, you will not have to search for the words to say. Filler words will only show your viewer that you don’t know what you are talking about.

3.       Include your friends, family, and co-workers when you can

-          Chemistry between people that know each other is fun to watch. They play off each other’s words and body language. Your audience will feel like they are part of the group and want to share your story with people they know.


If you are going to take the time out of your day to create content, make sure it’s fun for you! When you have to constantly think about what to say and how to deliver the lines, the whole process will start to feel like real work and you will burn out.

Fake looks fake…being authentically you is natural, fun, and entertaining to watch for your audience.


Brandon Pecharich, Mark8media