Short Story, Big Picture: DEPLOYING PATIENCE

  • Apr 29, 2024

Practicing patience is a virtue when it comes to growing sales in a small business. Level-headed, calm thinking can reduce stress and help you see through the long-term goals you set.

Today’s part of the PromoEQP newsletter is a short piece to help you achieve your long-term goals, aka the big picture.

Throughout the day, small business owners are pushed in thousands of directions, but practicing some patience can help keep everyone on track and through the finish line.  Here are three ways on how small business owners can deploy patience to help grow sales:        


-          Instead of focusing solely on making a sale, small business owners should prioritize building trust with their customers. Taking the time to listen to their needs, addressing their concerns, and providing valuable information even if it doesn't result in an immediate sale. Over time, these relationships can lead to repeat business and referrals, ultimately contributing to long-term sales growth.


-          Whether it's through content marketing, social media engagement, or other advertising channels, it takes time for small businesses to establish their brand presence and reach their target audience effectively. Being patient and consistent in marketing efforts, understanding that it may take time to see tangible results. By staying persistent and adjusting strategies, gradually brand awareness increases and will attract more customers.


-          Small business owners should be prepared to weather slow periods and adapt to changing consumer preferences and industry trends. Instead of making hasty decisions in response to short-term challenges, they should take the time to assess the situation, gather data, and carefully consider their options. By maintaining a long-term perspective and being patient in their approach, they can make more informed decisions that contribute to sustained sales growth in the future.


Deploying patience can be a powerful strategy for small business owners looking to grow their sales. By focusing on building relationships, investing in marketing and brand building, and adapting to market changes over time, they can lay the groundwork for sustainable sales growth and long-term success.