Short Story, Big Picture: Social Media... still...

  • Dec 28, 2023


Welcome to the start of 2024, ready to hear that you need to be using social media to build your business again?

Well…to be able to work ON your business and not always IN your business, that does require a strategic and consistent social media approach. Today’s part of the monthly PromoEQP newsletter is a short piece to help you achieve your long-term goals, aka the big picture.

No, you do not need to hire expensive influencers. No, your grandchild does not know how to create business content. I am talking about adult social media…so here are three things you can do in 2024 to organically grow your business on social media.

  1. Content Strategy

    • Post content that provides value to your target audience. This could be in the form of industry blogs, product videos, or lifestyle images. Tailor your content according to the seasons or special days of the year.

    • Consistency. Establish a consistent posting schedule. Does not need to be every day, but regular and reliable content delivery helps build trust with your audience. As stated above, a mix of content types keeps your feed diverse and interesting.

  2. Engagement equals Community

    • Actively respond to comments and messages from your audience. This not only shows that you value your followers but also boosts the visibility of your posts in algorithms.

    • Encourage discussions to create a sense of community around your brand. Ask questions and run polls to involve the audience in the decision-making process. People buy from people they know, like, trust, and you can build brand loyalty within this community.

  3. Using Hashtags and Trends

    • Research and use relevant hashtags. Please read that again. Identify and use industry specific hashtags to increase your discoverability. This can expose your brand to a broader audience interested in picking up what you are putting down.

    • Social media platforms continually evolve, introducing new features. Stay informed about these changes and adjust your strategy accordingly. Understand how algorithms prioritize content so you can optimize your posts for better reach.

We are looking for organic growth and that takes time & effort. Be patient and stay committed. Providing value and building genuine connections with your audience with have a massive impact your business as a brand. When you start to see results and business picks up, keep going! Don’t get focused IN your business, keep working ON your business and it’s developing social media community.

Brandon Pecharich